For minds that replay, rethink, second-guess and spiral.
And the people who know them by heart.
292 sentences like this one, printed on things you'd own anyway.
Not a reminder
It's not a reminder. It's a mug.
Wear the one that says me. Keep the one that knows you too well. Give the one you read and instantly thought of someone.
Tees, hoodies, sweatshirts, mugs, posters, phone cases and totes. From $22.
For someone else
Sometimes the sentence isn't yours.
You read it and you know exactly whose it is. Your sister. Your partner. The friend whose particular brain you know almost as well as they do.
A way to say I know you without making it a whole thing.
Why this exists
Your mind already gives you enough to deal with. You don't have to give yourself more.
Nobody lowers their voice to say their knee hates stairs.
Minds do things too. Those just get said quieter, or not at all.
We put them on ordinary objects until they're ordinary out loud.
Where this came from
It didn't start as a store.
It started with loving someone whose mind can turn an ordinary Tuesday into something extraordinarily demanding — and noticing how much of it he kept to himself, and how much smaller it got on the days he didn't have to.
That's why this exists.
